Equipment and Apparel

New Callaway Chrome Soft: the ball that changed the ball just got even better

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The new Chrome Soft takes a ball that has completely redefined golf ball performance and elevates it to another level. It has the proprietary Dual SoftFast Core™ for fast ball speed from the driver, 4-piece construction leading to even more control throughout the bag, low compression for extremely soft feel, and a Tour Urethane Cover.

Read more: New Callaway Chrome Soft: the ball that changed the ball just got even better


Introducing FJ FreeStyle: Unleash Your Power

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FootJoy, the #1 Shoe and Glove in Golf, has introduced a brand new category of golf shoe – FreeStyle, complete with ingenious technology specifically designed to deliver exceptional performance and comfort.

Read more: Introducing FJ FreeStyle: Unleash Your Power


Mizuno drops price of Graphite Shafts in irons

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Mizuno, the Japanese golf equipment manufacturer long renowned for its beautiful, industry-leading forged irons and wedges, has announced a reduction in prices of graphite-shafted irons to its retailers from February 2016.

Read more: Mizuno drops price of Graphite Shafts in irons


SuperStroke Introduces New Pistol GT Putter Grip

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SuperStroke, the hottest grip brand on the market, has added a new Pistol GT model to its latest range of putter grips for 2016 that incorporate trend-setting CounterCore Technology across three different lines.

Read more: SuperStroke Introduces New Pistol GT Putter Grip


GolfBuddy Launches New Compact GPS - CT2

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Having launched the category for small GPS devices with its ground-breaking Voice and Voice+ products, GolfBuddy will redefine what's achievable in small distance measuring devices with the launch of its new CT2 Compact GPS.  

Read more: GolfBuddy Launches New Compact GPS - CT2


Luxury performance with the new Bentley Golf range

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You want the best of the best. It needs to perform but it needs to make you feel fantastic. Luxury performance sums it up. With the new Bentley Golf range it’s a feeling you can take with you from the boot of your Continental or Flying Spur straight on to the links. Bentley Golf launches this spring, and will include a comprehensive selection of equipment and accessories.

Read more: Luxury performance with the new Bentley Golf range


Premier Licensing to distribute the TravisMathew range of apparel in the UK and Ireland

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Since it’s inception in 2006, Premier Licensing has built an enviable reputation for creating bespoke branded golf accessories and merchandise for over 26 major football clubs, rugby clubs and associations across the UK and Europe. It has also enjoyed unrivalled success with it’s PRG brand; supplying premium golf accessories to over 70 of the Top 100 courses in the UK and Ireland on the way to coming the fastest-growing bespoke accessory brand in golf.

Read more: Premier Licensing to distribute the TravisMathew range of apparel in the UK and Ireland


Nippon Shaft Tour Pro Usage Up 66 Percent in 2015

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The popularity of Nippon Shaft on the world's major golf tours continued to explode in 2015, with 106 players on the PGA TOUR and European Tour combined utilising steel shafts built by the Japan-based golf shaft manufacturer.

Read more: Nippon Shaft Tour Pro Usage Up 66 Percent in 2015



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